Aug
12
2011
In today’s competitive landscape, successful marketing website ideas really requires a blend of old and new marketing tactics. Staying on top of rapidly changing technology and how it impacts your business market efforts is critical to successful website marketing.

Idea 1. Think big and audit your time. No matter the size of your business, place a mental image in your mind as if you are the largest and most successful person in your industry. How much time is consumed by routine office work someone else should be doing? Spend more time with more important tasks such as marketing strategies, improving customer relations, and implementing new strategies to expand your services.
Idea 2. Be different and stand out from the competition. Jordan Furniture sells more furniture per square foot than any other furniture store in the nation. They built an IIMax theater inside one store to entertain children while their parents shopped.
Idea 3. Build relationships with your customers. For each month that goes by, customers lose 10% of their buying power. Create a customer database and contact them on a regular basis. Mail them a postcard, birthday card, sales flyer, newsletter etc. to keep your name, phone number, and service on their mind.
Idea 4. Collect E-Mail Addresses. As part of your customer relationship process get permission from your customers to use their E-mail address. Periodically send updates and notices to your client list. As long as you have their permission and avoid overuse, E-mail can be a powerful and inexpensive marketing tool.
Idea 5. Put a shopping cart on your website. Online sales are still growing at a dramatic pace. According to Jupiter Research this past year's holiday season generated $14.2 billion in online purchases, an 18% growth rate over last year. Make an audit of what services and products you can offer online.
Idea 6. Pay-per-click advertising. Many business owners are cutting back on classified advertising in pay-per-click advertising. Pay-per-click will insure you receive top visibility on websites driving more customers to your door. The most popular pay-per-click advertisers are found on Google, Yahoo, and Overture.
Idea 7. Take your message to the media. Local newspapers and television are always looking for stories and topics of interest. Learn to write a press release or call your local media outlet about a special aspect of your business Idea. Also take advantage of current trends .